The Positive
+ Raising VIP member base. VIP members increased by 19.5% YoY to 3.7mn, and contributed 60% of the 1Q24 outlet sales. Although Q2 is usually seasonally weaker, SASSR observed footfall during the Golden Week (Labor Day) increased by c.8%, and there’s also a line of sales events such as the Mid-Year sales in June to promote tenant sales.
The Negative
– Outlet sales slid by 2.6% YoY to RMB 1258.7mn due to pent-up demand in retail spending in 1Q23 following the reopening of the economy. We also attribute the decline to seasonality, as there are large-scale events like the Red Festival and year-end promotions. Winter merchandise generally has a higher value, boosting sales in Q4, while in 1Q, sales were mainly of lower-value spring merchandise.
Source: Phillip Capital Research - 15 May 2024
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Created by traderhub8 | Jun 12, 2024
Created by traderhub8 | Jun 03, 2024